Customer Service
Published April 12th, 2006 in Business.In the end, your customers are going to be the one who determine whether your business is a success or not.One way to ensure that customers do business with you is how well you interact with them. How well you treat them. In other word, how good you are with customer service, either before or after a sale.
in The Art of Customer Service, Part II, Guy Kawasaki highlights some of the must-do of customer service.
Listen to you customers. Don’t pretend you do. They’ll see through that. And will tell their friend. And that’s not something you want to have to overcome.
Act on some of their suggestions and let them know you did. Hey, why not get the credit you deserve and make your customer feel goo too.
Be personable. Use their name, and remember it from one interaction to an other. Their name is the word they are most attuned to, and that word alone will go a long way in raising your standing in their mind.
Interact with them. Technology is fine, but automated answer systems, whether via phone or computers are fine, but at some point, and the earlier the better, they need to talk to you. Since you are doing this on the side, you can not be there all the time, so make sure your customer know that. Let them know when you are available, when they should expect to hear back from you.
Keep your customer in the loop. Again, as a side business, you are doing this part time. But people need to know when they will get a resolution. If you provide a valuable service, they’ll understand. Don’t try to hide it.
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